When it comes to the trends in self-tanning (natural tanning) products in the global, the following are some noteworthy observations and trends:
1. Health and Natural Appearance:
• Growing consumer interest in achieving a healthy and natural skin tone.
• Preference for products that provide a healthy, naturally tanned look.
• Shift away from artificial tanning products.
2. Add Sun Protection and Antioxidants:
• Increasing awareness of UV rays' damaging effects on the skin.
• Emphasis on sun protection and antioxidant functionalities in self-tanning product selection.
• Desire for products that darken the skin tone while offering protection against skin aging and hyperpigmentation caused by UV radiation.
3. Natural&Organic Self-Tanning Ingredients:
• Rising importance of natural and organic ingredients among European and American consumers.
• Preference for self-tanning products with natural ingredients like plant extracts, vitamins, and antioxidants.
4. Multi-functional Self Tanning Products:
• Consumer preference for products with multiple benefits.
• Self-tanning products in Europe and America offering additional skincare benefits like moisturization, soothing, anti-inflammatory, and repairing properties.
5. Personalized Experience:
• Increasing demand for personalized skincare experiences.
• Brands offering different self-tanning products to cater to different skin types, skin tones, and preferences.
6. Influence of Social Media:
• Significant role of social media in promoting self-tanning products.
• Consumers using social media platforms for product information, sharing experiences, and being influenced by beauty bloggers and influencers.
7. Gradual Self-tanning Products:
• Growing demand for gradual self-tanning products: such as Gradual Face Tan Cream, Gradual Self Tan Lotion.
• Products that gradually increase skin pigmentation for a natural and gradual darkening effect, avoiding sudden changes.
8. Natural, Golden Skin Tone:
• Preference for a natural, golden skin tone over excessively dull or orange tones.
• Self-tanning products providing a natural and healthy effect.
9. Durability and Evenness of Self-tanning Products:
• Higher consumer expectations for the durability and evenness of self-tanning products.
• Desire for products that distribute evenly on the skin and maintain their effects for a long time, reducing tan fading speed.
10. Innovative Application Methods:
• Introduction of innovative application methods like self tanning sprays, fake tan setting powders, self tanning sleeping masks, etc.
• New product forms offering convenience and user-friendliness, gaining popularity.
11. Washable and Long-lasting Effects:
• Consumer requirement for washable self-tanning products.
• Desire for products that are easy to wash off after use while maintaining long-lasting effects, avoiding immediate fading after bathing or swimming.
12. Adaptive Skin-tone Products:
• Some self-tanning products with adaptive skin-tone functionalities.
• Tailored and natural tanning effects based on individual skin tones.
• Increasing popularity of personalized self tan products.
Jason, is a marketing expert in the STL skin care industry and has been working in the skin care industry for 15 years. During this period, he assisted many well-known skin care brands in planning and executing a series of successful marketing strategies, helping them stand out in the fierce market competition and win the favor of a wide range of consumers.
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